Behind the Curtain: Lisette Harrington of High Note Designs

 

Lisette Harrington of High Note Designs

Brand and Web Design Strategist

Instagram

Linkedin

Pinterest

 

Resources Lisette Recommends: 

Organize & Automate by Nesha Woolery

Abbey at Wayfarer Design Studio

Morgan at Morgan Rapp

Chaitra at Pink Pot Studio

Marisa at Quill & Co. Design

Carli at Carlianna.co

Ashlyn Carter at Ashlyn Writes

Clickup

Asana

Dubsado (use code highnotedesigns for 20% off one month or one-year membership)


SPEAKERS

Katie Matusky, Lisette Harrington

Katie Matusky  00:00

Hello, today we have Lisette Harrington, who is a brand and website design strategist that helps creative entrepreneurs transform an off-key online presence into one that resonates with their dream audience. Lisette, thank you so much for being here today.

Lisette Harrington  01:59

Thanks so much for having me.

Katie Matusky  02:01

Of course, we really appreciate you spending some time to answer our questions today. I'm going to go ahead and dive right in because you're generously giving us your time. My first question is, how did you get started in your current role? And how did you know that like brand and web design was the right job for you?

Lisette Harrington  02:21

So it's, it's interesting because people enter this profession from all walks of life. And so I was formerly a public school teacher who moved to an area that, you know, that didn't have jobs available for what I taught, which was music. And so, in my studio name, high note designs is a nod to that. And, and so I, what I did was like, since I had some free time, and you know, my husband said, just, you know, if there are no jobs available for you, then, you know, just relax at home for a bit. So I actually started blogging, and I was a lifestyle blogger, and nowadays are called this is, what, 8-10 years ago. So nowadays they're called content creators and the dreaded word influencer, which I really don't like. Um, but that's where I started. So I started on the blogger.com platform, and I knew that I needed to, there were certain tweaks that I had to make to make this blog look nice. And I started learning HTML, which is, you know, something like inserting a link into the content of something. And then as you're learning CSS, which is how to change the color of the background of the of, you know, the website, and it wasn't until I hired someone to move me over to self-hosted WordPress. And it was a very botched job. And I had to learn firsthand how to fix everything from my email being down to you know, the website not connecting properly. And I had to learn the ins and outs of, you know, making WordPress work for me. And then I realized, I really truly liked working with web design and creating a logo and diving into more recently, brand strategy, like the psychology of colors and the psychology of brand archetypes. And, you know, it's the more and more I learned, the more I realized this was really something that was in my wheelhouse. And so it's a kind of kind of fell in my lap in a way but I've always been very tech-inclined and figuring things out and has always been something that I enjoyed. So that's like the really weird way that you know, I fell into this career and I love it.

Katie Matusky  05:00

I like that because it feels so natural. And I remember those days I dabbled in blogging myself. The big blog that we ran was also it was like a lifestyle blog that centered on entertaining. It was called beneath the chandelier. Oh, I like that name. Yeah, it was super fun. And I know what you're talking about, because I started on blogger and I dabbled with WordPress, and back then they didn't have the features they have today. So you had to like learn how to do coding to do anything. So that actually worked out really well for you. That's awesome. What did your first few months in business look like?

Lisette Harrington  05:37

Honestly, it was a mess.

Katie Matusky  05:40

Oh good, it looked like everyone.

Lisette Harrington  05:43

I didn't have a system. So I was I was doing everything from memory. So the email will come in for the inquiry, I would reply, I would take so long handcrafting every single reply, because it didn't occur to me to have like a canned email, or I could just copy and paste. No, I didn't think of that. So I was writing everything out, per inquiry. And then I would try to remember how I did things with the previous client. And I didn't have milestones, like, I didn't have deadlines for certain things, like I didn't set aside time. Okay, so this is going to take me roughly a week, and then I would be able to tell the client, so expect to hear from me next week, or expect to hear from me in two weeks. I didn't have any of that done. Like I was trying, I was just, you know, go with the flow things happen as they happened. And one time I found myself in a project that was like, a project that should have taken me a month it was like two to three months. And I'm like, hmm, there's something's not something's not quite working here. So, yeah, it was a complete mess, you know, and things slip through the cracks. And, you know, sometimes I would do work and I wasn't paid for it. And I read and I would realize, I forgot to send a bill. You know, it was mayhem. It was mayhem.

Katie Matusky  07:03

No, I think that's normal, though. I think if you don't have systems in place, if you don't take the time to set them up, it can really kneecap you like everything you're trying to do. You're kept finding things that you need to fix and go back and reference and it does take a while. So it sounds like since then you've gotten everything organized. It's looking great.

Lisette Harrington  07:24

A lot of things have changed. Yeah, they had to. 

Katie Matusky  07:27

What would you say you struggled with the most when you were first starting out in your business?

Lisette Harrington  07:34

Well, that I mean, it's just a little exactly what I just previously said, I'm not having systems in place, not knowing what the next step was in the client experience. So I think, yeah, not having like, how I have now a red carpet experience for them. Like I never put myself in their shoes to see what my communication looked like on their end. And if they were confused any step of the way, like I never took the time to look at what their experience was like. And so had I done that I think my business would have grown exponentially much, much earlier in this business. So, I mean, I was either frazzled with all the work, because I didn't realize how like how much I had procrastinated, or I was just nonchalant about deadlines, because nothing was set in stone. So, yeah mayhem.

Katie Matusky  08:40

I would say for your particular niche, that deadlines are very important.

Lisette Harrington  08:48

I mean, I mean, to be fair, the clients that I had were other fellow bloggers. And, they were, smaller projects. I mean, they were, I want to say under $500. So it's not like, you know, it's not like it was a big corporation that I was working for. It was just another blogger, another content creator. So the stakes were a little lower. But I didn't realize that because I didn't have my stuff together. Like it was very limiting that actually held me back from growing my business and improving my craft.

Katie Matusky  09:23

Yeah, because it's funny, it's kind of the same as when you're hiring a team, your role changes permanently, when you become a business owner, you can no longer just do the coding, right? You have to organize yourself, you have to organize your client, you've got to make sure that the invoices are getting paid. It's a lot more so I think that makes so much sense that was an early struggle. And did you have any resources or programs that you recommend that really helped you when you were starting out?

Lisette Harrington  09:54

Yes. So one of the very first investments I made in my business, which at the time was expensive. But looking back, it was one of the least expensive overall that I've made was a course called Organize and Automate by Nesha Woolery. And she's another web designer. And she was the one that introduced me to Dubsado a CRM, and she laid out canned emails, you know, she laid out the entire workflow, what it would look like and Dubsado, what emails you would send out when and I was like, like that emoji, like the mind-blown emoji, like, Oh, my gosh, this makes sense. This is easy to follow. And I was able to tweak it. And so that it, and I have tweaked it several times since I've taken her course, as my offerings have grown as my offerings have changed. And so that was one of the very first things that I did that helped. And also having a project management tool. So I know, I talked about the CRM Dubsado. And I use that to send out proposals, contracts, and invoicing. And if I have any forms that I need them to fill out, I create them there. But the project management system, I started with Asana, which is free, and I now use ClickUp. And I and I've opted to pay for the business plan. But having for me as a visual person, I liked having a Gantt chart, which I recently just learned about within the past year, I didn't know what a Gantt chart was, but being able to see in a column where I was in the process with one client and where I was with another, it enabled me to be able to kind of stagger them in a way like either stagger them or not stagger them so that I knew, girlfriend, you have way too much on your plate right now. So I know now, you know, like I can now say, I'm booked out, I can't take on a new client until August. And before that, I would have said yeah, sure, we can start in May, that's fine. And then I would have been, you know, so overwhelmed working 18 hours a day to make all these, you know, make everyone happy. But having a project management system, truly helped me kind of pace myself and see break down the project into smaller bite-sized pieces so that I knew it was manageable. And the client knew, you know, they were able to have reasonable expectations, and, and they were able to see "oh, okay, so that's why we can't do everything in one month". No, because there's a lot of steps in there. And I've actually have been able to, you know, coach a client who said, "Oh, I want this done in two weeks." And I said, Okay, let's talk about it. And then I map out the Gantt chart, and I said, "Do you think you can give all of this to me in three days so that we can stay on course," and they're like, "No, I think I need more time" like, "Oh, okay, so the timeline is going to have to increase from two weeks over to three or four weeks. So it's, it's been helpful for both myself and clients. And another thing was that I was able to see a pattern to the things that I did over and over again. And even when I wrote out the steps in the project, I realized, Oh, I missed a couple of steps. So this is a revision, and I have to factor in the step for their response or that you know, to that revision, so I was able to continue tweaking my process and adding more steps that, in hindsight, I knew that they were there. But the client may not have known that. And we also didn't allocate the other like the three or four days that that would take back and forth. So having a guide as to what my tasks and my workflow should look like, writing down all of the tasks that I did, from beginning to end from the second they wrote an email, inquiring to the very last email like Hurrah, you know, you're live. Here you go. I mean, there's more emails after that. But writing every step of the way, really showed me, what I did. So one, I didn't have to continually try to remember things off the top of my head, I was able to create templates in Asana, and Click Up and in Dubsado, so that there was nothing ever that was overlooked. I didn't skip a step or forget a step, or forget to email a client something because I had already had all these pre-written emails that I would tweak if I needed, but nothing slipped through the cracks.

Katie Matusky  14:36

Yeah. And what you're talking about with the iterative updates is really the way that we recommend it. Because the problem that people have when they try to brain dump, like everything in a workflow is they're going to forget things. They're going to miss things. But what the way you did it is exactly the way you're supposed to you put in everything you possibly can remember, and then every time you do a project, if you come across something that you're like, ooh, we need to add that, if you're just iteratively doing that, as you're coming across it getting organized is a lot less stressful. Because it's a work in progress, you're going to get there. But you know, until you have three clients that just went swimmingly, you may have to keep updating it.

Lisette Harrington  15:16

Yeah. And then once I would add that into that project, I remember, oh, I have to go and add these stuff to my template so that I'm not continually adding these over, because I was like, oh, my gosh, I'm adding this stuff over and over again, let me just fix the template. So I don't have to keep doing this over and over again.

Katie Matusky  15:32

Templates are everything. I love templates. When you were first starting out, where did you think your clients would come from? And then where did they actually come from?

Lisette Harrington  15:43

So I thought that they would just find me on online, I thought they would just search for me find my website and hire me. No.

Katie Matusky  15:50

Normal expectation.

Lisette Harrington  15:53

And then I thought, okay, maybe they'll find me on Instagram. So I'll create content there. And yeah, they kind of found me, but they were still shopping around. So the true, the good clients, they came from client referrals. They came from word of mouth, people who may not have worked directly with me, but they knew a friend who had a good experience with me who they were able to see the end product. So it actually has been more word of mouth. And because it's word of mouth, it's you know, it makes so much sense to invest in taking the time into creating these systems creating that client experience because so people come to you they say people buy, the like, know and trust factor? Yeah, the like, know, and trust factor. So, you know, they may not know you, but they trust you because your friend who you trust recommended you. So I'm creating that positive experience for clients. Goes such a long way.

Katie Matusky  17:01

Yeah. 500%. I agree. What about if you could go back and do any Sorry, I think you probably hear my yard service, just wondering what that was. Like, they're descending upon us, like what heck.

Lisette Harrington  17:19

They always know, when you're on a call, that's when they turn on the leaf blowers.

Katie Matusky  17:25

Okay, so if you could go back and do anything differently when you were first getting started, what would you change?

Lisette Harrington  17:33

I would write out the steps like I would start with either Trello or Asana, whatever is easiest for you, and jot down like, what you did, or what the client, like what email you sent out, what they responded with, and then what you responded to with that. So at least you have an idea, a rough sketch of what is the next step in your process, if you don't have one of these workflows, or processes set up. So having that project management tool, even, like, even if it was just a long list of tasks that I needed to do. For me, I found because I would, I would have paper planners, and I would buy them, and I would love the smell of them. And it would be the excitement, but I wouldn't use them. And if I would write a task five days ago, I would have to keep writing it and writing it for every new day that it wasn't completed and I was like, forget this. So having the digital project management tool allowed me to change the date. And if it wasn't completed, it was still there. It wasn't like, you know, 1520 pages ago that I would forget about. So having a project management tool, and you know, and yeah 

Katie Matusky  18:48

Systems, yeah if you could go back, you would have set your systems up sooner I get that totally. What was the moment that your business actually felt like a real business and not just like a hobby, what got you over that hump?

Lisette Harrington  19:02

So I was in business for several years without any clear workflow without any clear system in place. And I would have referrals and I was just winging it. But when I finally felt like it was a real business was when I invested in Dubsado. I purchased the year plan. And I invested in that course with the workflows. That's when I felt like it was a real business and started using a project management tool. And, and not just that I mapped everything out. So in addition to and I forgot to mention this, but I found a really helpful, free resource from a copywriter. She's a copywriter for creative entrepreneurs. Her name is Ashlyn Carter. Her website I think is Ashlyn Writes, but she has some free Trello and Asana organizers that can be applied to any industry, especially if you're a creative, like a web designer or a brand strategist. And she has, I love that she has a company guidebook and all the things that you could possibly need to have in one place, like your branding colors, where you bank, courses that you've purchased, and the color codes for your branding.

Katie Matusky  20:28

It's like a business headquarters,

Lisette Harrington  20:31

It was a business headquarters. And she also had, it sounds so simple, but it was so helpful. It was weekly agendas. And Monday, Wednesday, you know, Monday, Tuesday, Wednesday, Friday, I forgot one there Thursday, Monday through Friday, and then just the tasks that you think that you're going to be doing on these dates. And, and it was like that replaced the paper planner, and it helped keep me focused. And, but also, when I set two days a week where I would accept client calls. So right now I only accept calls Tuesdays and Thursdays, which has freedom because today's Wednesday, we're talking on a Wednesday, and it's free, it's freed up my schedule for work on Monday, Wednesday, Friday, and squeeze and other things like this, that I you know, normally wouldn't have had an opportunity to do because I would accept calls every day of the week. No, it's helped me focus. It's helped me batch work. And so now I can I know that, you know, these days, I'm going to be working on sales calls, or strategy calls, or training calls Tuesdays and Thursdays and the other days of the week are for, you know, an admin day, an actual workday.

Katie Matusky  21:52

Brain space. Right? Absolutely. So it sounds like your week is like 60% doing the actual work of the business and maybe some admin stuff, and then 40% in sales and marketing and just client calls.

Lisette Harrington  22:06

Yeah.

Katie Matusky  22:07

Yeah, that makes sense.

Lisette Harrington  22:09

I would actually like to make that 20% and then 80% work like 80% income, you know? What is it revenue? My brain is fried.

Katie Matusky  22:20

It's okay. Money generating?

Lisette Harrington  22:23

Yeah, income-generating activities. So yeah, that's where I would like to go. But you know, I'll do 6040 right now. That's an improvement from what it was before.

Katie Matusky  22:33

Oh, totally. Yeah. And what you're saying is true, though. Because the calls are like a momentum interruption. The second you have a call, you have to drop some, like drop anything and hop on it. Whatever you were working on, you're gonna have to spend another 20 minutes getting right back into it. Yeah, totally. And then So what now we're going to kind of go to modern day so what are the types of activities that your job consists of and like, what is your typical workday look like?

Lisette Harrington  23:00

So I kind of touched upon this already like my Tuesdays and Thursdays on my call days. My Monday, Wednesday, Fridays, that's when I have sometimes I will take calls, especially if they are, you know, if it works with that particular client, but I will work on designing Adobe Illustrator or coding on Monday, Mondays and Wednesdays mostly Fridays, I tend to work I also have web maintenance clients, which is a great recurring revenue model. And these are from past clients. So I'll spend a lot of Friday's running updates on their WordPress sites fixing anything that needs to be fixed and automating I love automation and the once a month, their monthly website report and all the things that I've done. And so I like that I still have enough wiggle room to decide what I'm going to work on Monday and Wednesday, Monday, Wednesday, Friday, but I have those those tuesday thursday call days that if I have calls that day, I'll take them but if not, I still will work in those other you know the work working. I'm working on waking up earlier and getting in a workout. Whether it's a walk or a jog or you know some video because I find that self care - I have to now carve out time and schedule that in because that makes me feel so much more productive, so much more energized. And those endorphins really help you when you're when you're having to make a sales call or when you're having to when you have a brand strategy call because these my brand strategy calls tend to be two hours long. So I need the stamina to get through them and have the on the spot creative ideas that those calls really require.

Katie Matusky  25:11

That makes sense. It's always a difficult thing to balance because we feel like we should be working, but we also are not getting our steps in.

Lisette Harrington  25:22

I'm working, I'm working in the shower, I'm working when I'm doing the dishes, I'm working in my sleep, I have literally woken up in the middle of the night like, Oh, that's a really great idea, like literally waking up for a branding or logo design that I wouldn't like, Oh, I forgot to mention this in our call, like, my brain is always working. So you know, setting aside that time for personal care is important. I mean, even at eight o'clock, eight o'clock at night is when I'd actually have like time to sit on the couch after dinner after cleaning up the kitchen. Eight o'clock, I'll put on Netflix or Hulu, and then for an hour and a half watch TV, and then my dogs tell me it's time to go bed so.

Katie Matusky  25:59

And they're boss? What were the reasons that you set your business up the way that you did like package structure and working five days a week? Like, what were the things that drove that decision? How did you decide we're going to package this way?

Lisette Harrington  26:18

Well, a lot of it had to do with the course I took by Nesha Woolery. I mean she has a really amazing system set up in there. You know, the Tuesday Thursday, call, call days were part of that, that and I would never have thought to limit the call days the days that I'm available to that. So I use Dubsado also to carve out those days, with my schedulers. Like if someone wants to give me a call, they only have Tuesdays and Thursdays to choose from and they have a set number of hours to choose from like, I don't I don't take you know, sales calls before 12 I need to be fully awake. And as far as like the number I, I guess I could take a day off. But I'm just I'm still I guess in that mind like that Monday through Friday mindset. But I didn't want to the most important thing is I didn't want to be stressed out with deadlines. So I wanted to know ahead of time what was coming in the pipeline, and also the way that my brain works. And you know, I started out writing as a blogger, when I was blogging and I don't do blog work much anymore. But when I was blogging and doing web design, I found a really hard time to switch my brain from Okay, now we're coding and we're reading this computer language to let me take the picture and apply the best filter. And what about image composition. And, you know, oh, I need to write alt tags for the images or you know, all the things that go into content creating for a blog, I find a really hard time to switch between the two. And I also now that I do more brand strategy and branding design, in addition to web coding, I find it sometimes hard to switch between that creative yet strategic mindset of thinking about brand strategy, doing research on competitor research and niching. And finding the brand voice of a brand. All of these things that are very creative and very subjective. I find a hard time that that's the word I was looking for switching between subjective thinking and more of like objective thinking. So having that structure in place really helped because I'm not trying to flip through talking to someone on the phone web design, and then like it was just too much for my brain. It was like frying overheating.

Katie Matusky  28:48

It's that it's the constant attention switching. That's what it is it really taxes you and so what you're doing with controlling the appointments is a really good first step. And then beyond that, you know, for me, I agree with you. I think course creation and like coaching is creative work. So my stuff like anything regarding making trainings or resources for students or building workflows. We're doing that stuff in the morning like I'm getting up at 5 am and just trying to get a lot of work done before my team wakes up. And then as soon as everybody's awake and they start feeling the questions that's when I have to shift to the non-creative work for the rest of the day because I'm just gonna keep getting interrupted so it's like an uphill battle. I'm not gonna win.

Lisette Harrington  29:32

Absolutely. I agree with you. Yeah.

Katie Matusky  29:34

I think you got that it's like, those brain hours are like we have to protect them like the Holy Grail.

Lisette Harrington  29:42

Yeah, and also I found that 2pm slump in my office is in the west side of our house and it's on a second story. So it gets really warm in here in the afternoon and I find myself like, and thankfully it's always been with a friend on a call them like I'm falling asleep, Heather I need some coffee.

Katie Matusky  30:01

It's like putting you into nap mode. Your office is like you need a rest. That's awesome. Well, so I mean, basically, at this point, what do you think is the best thing about your job? I mean, you've, you've got so many great things happening, what do you love the most about it?

Lisette Harrington  30:21

I love Well, first of all, as, as an introvert who does really well with, I can turn on, you know, talking to someone in the zoom call, I'm sure you can kind of relate with that as well. So I love working remotely, I love you know, I am available when I'm available when I choose to be available. So that's one really awesome thing. But I love talking with people, and finding out what their goals are, what they would like to achieve. And helping them transform that online business persona, into something that boosts their confidence makes them really happy about what they're doing is if they find this, you know, like newfound love and passion for their business, and seeing how they are now generating more leads and more sales and more clients or, you know, one to one clients or, product sales. So that is one thing that I love, it's also like, it's constant on amazement that they trust me with their business, because this is a huge investment, like it can go south if you find the wrong person, but the fact that they're trusting me with this, I feel the responsibility to perform. And, it kind of fuels me to continually improve upon myself and improve on the service I'm providing, and also teach myself more, buy more books about brand strategy and branding and web design and learn different ways of working with WordPress, try to maybe learn Shopify, Showit, Webflow, all these different types of website platforms that there are nowadays.

Katie Matusky  32:12

That's awesome. I love that you said that too. Because it's so important to keep refreshing and keep learning new things and making sure you're still sort of innovative for your industry, or that you're really performing at the level of excellence that you're promising. So I get that 100%. What would you consider to be your greatest success in business so far?

Lisette Harrington  32:37

Well, there's two ways to look at this. And for me, and then also for clients, and for me, has been creating a system like it sounds so nerdy, and sounds so boring and not sexy...

Katie Matusky  32:54

Not to me, I love systems.

Lisette Harrington  32:56

Creating a system, because that's not my zone of genius. You know, it's not what comes naturally to me. So it was very hard for me to do. So, for me having that, that system in place, has allowed me to create a red carpet experience for my clients. And so that is kind of like a, something that's been good for me and good for the client. But also being able to create gorgeous and functional websites that solve problems, brand strategy that solves problems, allows clients to see, you know, where their competitors stand, how they can improve upon that, how can they can differentiate themselves, and knowing their people, their audiences, their clients, pain points, what they're struggling with, and that we all talk through, with brand strategy, but it also helps them create content for social media. And that is, you know, is addressing those issues, those problems that people have, so that their clients and their audience and their prospective customers feel seen, they feel heard, they feel understood. So, again, it's elevating their business, not just not just the aesthetic, not just the brand, the brand identity, not just a website, but also the the soul of their of their company, the soul of their business, which is the brand itself what feelings and emotions, their brand is eliciting and evoking in their people so that that transformation itself is I guess would probably be number one, and then my systems would be number two.

Katie Matusky  34:42

So you feel like the transformation is not just the thing you're delivering. It's not just the physical product. It's literally the strategy that went into it that sort of sets the it's almost like charts the path for the entrepreneur about where their messaging needs to land.

Lisette Harrington  35:02

It is yeah, the brand strategy guide that I provide my clients. I took a course called the brand mapping method by Carli Anna. And it was very, very insightful. And it changed how I did brand strategy before because how I did it before was very kind of like just scratching the surface. But this is diving deeper into things and it actually helps map out when is the first instance that your client, you know, hears about you? And then what first interaction that they have with you? And then what is the next interaction have happened? Like, what does that look like? How do your people feel at every step of the way, because at the end of the day, people don't buy based on pricing, we think that, but they buy based on emotion, how something makes them feel. So by controlling the narrative as to what your brand represents, what people can expect to feel when they when they shop from you, when they when they are immersed in your world, controlling that narrative, and really setting in stone what that feels like and what that sounds like what that smells like, you know what it looks like that Je ne sais quoi that? You know, that is what's most important, and it's hard to describe. Unless you go through the process of brand strategy, because people see the logo, they see the colors, they see the website. But what they don't see is that how having that strategy in place, and having that roadmap is really dictating what that logo looks like, what those colors are, and what that structure of their website looks like.

Katie Matusky  36:55

Yeah, I agree with that. There's there's so much psychology there. And then last question, you've been so generous with your time today. What advice do you have for someone who wants to start a business like yours?

Lisette Harrington  37:08

Yeah, follow brand strategists and web designers on Instagram, watch their reels, watch for their stories, see what types of content they put out there because what it'll help you learn is what their job entails. But also it gives you ideas on what types of content you should be putting out there. If you want to attract your, your ideal audience. Read the tips that they give for prospective clients. And a lot of them also sell courses for designers. So they give a lot of free information away. And there also are courses and I mentioned Nesha Woolery as the one who kind of got me started into Dubsado. And gave me some of the framework that I that I now use to structure out my workflow and my emails, but others are Abby at Wayfarer Design Studio. Morgan at Morgan Rapp. I don't know how to pronounce her name, but I think is Chaitra at I don't think she has social media or I couldn't find it on her website But itspinkpot.com. She has excellent information that's coming to me via her email based on value-based pricing, and Marissa at Quill and Co Design. And again, Carli at CarliAnna.co that I got the brand mapping method from.

Katie Matusky  38:32

That's fantastic. I cannot thank you enough for sharing all of these resources you recommend. Because it really, my goal is to just you know, spread the word, want to help as many people as we can. So thank you for actually putting all of that together for this. I know that our readers and our students will definitely appreciate that. And well this has been wonderful Lisette thank you so much for hanging out with me today. If people want to purchase your services if they want help with brand and website design, where can they find you?

Lisette Harrington  39:04

Sure they can find me @highnotedesigns, Like high note designs, Instagram handles exactly the same high note designs. And and yeah, you can shoot me an email and by like clicking the link in my Instagram profile or on my contact page on my website.

Katie Matusky  39:26

That's fantastic. Well, thank you so much for taking the time to share your story. Give us a little scene like behind-the-scenes peek of your business. Thank you. This has been wonderful.

Lisette Harrington  39:38

My pleasure. Thanks for having me.